43rd Paléo Festival Nyon
Jodie Aeschlimann and Joanne Joho, two students from the Geneva School of Art and Design (HEAD), paired to design the poster for the 43rd Paléo Festival during a workshop with Geneva-based studio BaseDesign.
The poster conveys Paléo’s very essence: abundance, discoveries & diversity, through a vintage punk rock aesthetic made of overlapping layers of torn up papers. All the pictures used as graphics’ raw background elements come from the festival’s archives and depicts festival-goers, mud, concerts, sun, food…
The poster was then adapted into all other graphic elements, including stage graphics, promotional materials, goodies, printed programs and leaflets, staff gear, etc. They are all set in Simplon Norm Medium, like the original poster.
Simplon Norm is part of the Simplon family, available from Swiss Typefaces.
