Title page featuring Alarm in big scarlet letters – with double underlines, for good measure.
Alarm is prominently featured in the first issue of /re/framing the international, a pop-up magazine published by Kunstenpunt/Flanders Arts Institute. The magazine presents a collection of texts and reports with the latest trends, stories and reflections on new models of international collaboration in the arts. Three issues are planned, to be followed by a book publication.
The magazine was designed by Hilde Princen (Van Looveren & Princen) together with Peter De Roy. They composed a typographic palette that helps to distinguish the three kinds of articles: “Reflections” (essays and lectures) are set in Albertus Nova and FFBalance. “Stories” (interviews) feature Balance alongside ITC Slimbach. The “Trends” section presents data research exclusively in Balance.
Alarm is assigned the role of the attention-grabbing diva. The weird and wonderful face appears in big scarlet letters on the cover, the title page and the heading of the editorial, ensuring a dramatic entry.
The blackletter-roman display hybrid was originally designed in 1928 by Heinz König for the German foundry J.D.Trennert & Sohn, probably as a competitor to Louis Oppenheim’s Fanfare. Alarm was revived by Andreas Seidel, with art direction by Jan Middendorp, and released with Fust & Friends in late 2017. The feature in /re/framing the international is the first major use of this digital resurrection.