Amsterdam’s Royal Zoo (Artis) use its identity font, Omnes in their annual reports, which showcases the broad utility of the font. Omnes is a display font which is able to work well in text settings.
Design agency Van Lennep’s approach to these information-rich documents is a light one. Most pages are purely typographic, with the majority of the text set in a single style of Omnes. The ragged-right paragraphs do with little line-spacing. The light font weight combined with the gray color and the ample surrounding whitespace make for an uncongested impression. Hierarchy is established mainly through changes to the font size and occasional all-caps headings. A restrainedly used color coding helps to quickly navigate the documents. The gorgeous photography and illustration add to the pleasant experience.
1 Comment on “Artis annual reports (2009–)”
I love Omnes, but changing their logo in 2016 to change the font, no thanks.