35-FTR was custom drawn specifically for the book Analogue Photography which required the timeless elegance of Futura and the compact utilitarian typesetting of Helvetica. It combines the best of both with the foundation of a geometric sans but the proportions and rhythm of the Swiss classic.
Inspired by the aesthetic of vintage user manuals, this book is a beautifully-designed reference guide for everyone interested in film photography. It is the first book to reestablish the principles of this art form for a new generation, and will play an important role in redefining analogue photography for today’s professionals and enthusiasts. Published by Vetro Editions.