2011 Brand New Conference
A trend-aware identity that is more than merely trendy.
Contributed by Stephen Coles on Dec 21st, 2010. Artwork published in
5 Comments on “2011 Brand New Conference”
The crops are awkward, for example it would have made more sense to place Paula Scher either on the left or right of the vertical line.
I agree with the comment above!!!
Also its using the type as a photo vessel gimmick (trend).
Didn't Armin criticize the MTV logo for this same thing???
I've seen these same photos for these designers before elsewhere. If that's all he had to work with from them then moving their faces over left or right would have chopped the picture itself so as to not fill the letter. We all know things like this happen. Maybe it's the case here.
This entire identity is really appealing and well done. The color palette is also very sophisticated.
As for putting images inside letterforms -- people have been doing that since the 1800's. If that's a trend, it's one with staying power.
It is certainly a very big challenge to meet expectations in a big event like this, the community is always very critical, but in my opinion the identity developed for the event was fantastic, it has a lot of weight and personality.