First Aid Kit – Ruins
Contributed by Patrice Barnabé on Jan 21st, 2018. Artwork published in
January 2018
.
License: All Rights Reserved.
First Aid Kit — Ruins cover
Swedish folk duo First Aid Kit newest release Ruins (2018) features the typeface Tango, from logotype to video titles and promotional communication.
License: All Rights Reserved.
Logo
Source: twitter.com License: All Rights Reserved.
Swedish duo in front of advert in Shoreditch, London
Source: www.youtube.com License: All Rights Reserved.
Fireworks videoclip title
Source: www.youtube.com License: All Rights Reserved.
It's a Shame videoclip title
Source: www.instagram.com License: All Rights Reserved.
Instagram feed
Source: first-aid-kit-eu.myshopify.com License: All Rights Reserved.
Tote bag
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
6 Comments on “First Aid Kit – Ruins”
The band logo features a few details — swash ‘r’, terminal form for ‘d’ — that are neither included in the digital versions of Tango, nor in Colin Brignall’s original design, as this Letraset sheet suggests.
They are probably customizations, and feel very appropriate. Interestingly, similar details are present in the logo for the movie Last Tango in Paris (1972), designed by Joe Caroff, which, as Stephen has noted, must have served as Brignall’s inspiration.
I think the wordmark of the band is very well done, and the tight tracking creates nice ligatures. Also interesting to note that the straight version of the logo/wordmark is different, with a straight base of the F and short/regular terminal for the ‘d’ (see vinyl picture).
Credits to be confirmed, but might be Montreal-based graphic design studio Storey Elementary. They have created artwork for previous First Aid Kit albums.
Storey Elementary have confirmed that this is their work.
This whole design system is excellent. I love seeing Tango in an contemporary usage—I don’t see it often enough! Here is their poster for the band’s tour.
Even if I don’t like to refer to any of the monopolist’s pages, the Tango here is one of those:
ITC Tango
Bitstream Tango
Regarding Fontspring, I can only criticize Adobe fonts: they are very sloppy and often have shifted anchor points. I only mention this because I have reported many such bugs but they are not being corrected. Obviously one thinks: these stupid customers buy anyway.
Many Adobe employees will know who wrote this as soon as they read the name.
Kurt, what has Storey Elementary’s work to do with Fontspring or Adobe Fonts? Did Adobe offer a version of Tango once? As far as I can tell, they currently don’t. Let’s keep the comments focused on the shown design. Thank you.