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The Recording Academy Logo

Contributed by Typotheque on Jan 25th, 2018. Artwork published in
January 2018
.
    The Recording Academy Logo 1
    License: All Rights Reserved.

    The Recording Academy, the profession society of music professionals known for its Grammy Awards worked with the branding agency Siegel+Gale on their new identity. They chose Typotheque’s Francis Gradient font, a capital-only sans-serif typeface with a high contrast of thick and thin strokes, that is able to dynamically increase or decrease character widths, programmed with OpenType smart glyph substitutions.



    Siegel+Gale used the gradient feature to its full extent, animating the logo, where it responds to the sound and rhythm of music it is paired with.

    The Recording Academy Logo 2
    Source: http://www.siegelgale.com License: All Rights Reserved.
    The text typeface used on the grammy.com website is Galaxie Polaris.
    Source: https://www.grammy.com Siegel+Gale. License: All Rights Reserved.

    The text typeface used on the grammy.com website is Galaxie Polaris.

    Typefaces

    • Francis Gradient
    • Galaxie Polaris

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