An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Le Syndicat

Contributed by 205TF on Jan 31st, 2018. Artwork published in
September 2017
.
    Le Syndicat 1
    Source: https://www.instagram.com © Optimistic Future. License: All Rights Reserved.

    Optimistic Future chose typeface Plaak, created by Damien Gautier, to design the cocktail menu of the Syndicat bar. Inspired by the founding principle of the bar — bringing French products, including spirits, to the forefront of Parisian drinking —, they used 100% French ingredients: a typeface from 205TF, printed by a local Risograph-based studio, and materials sourced in the Marais and Saint Michel neighborhoods of Paris.

    “Our layered design addresses the need to easily reference the different sections of the menu at Le Syndicat, a bar which is often crowded and dimly lit. The vertical orientation keeps elbows in, and the bright background keeps the lettering legible in low-light. Customers tend to stay longer at a bar with a food offer, so having it upfront was a primary design choice. Creating a bit of intrigue by developing the offer with the degustations builds to the focus of the menu, the cocktails.” — Optimistic Future
    Source: https://www.instagram.com © Optimistic Future. License: All Rights Reserved.

    “Our layered design addresses the need to easily reference the different sections of the menu at Le Syndicat, a bar which is often crowded and dimly lit. The vertical orientation keeps elbows in, and the bright background keeps the lettering legible in low-light. Customers tend to stay longer at a bar with a food offer, so having it upfront was a primary design choice. Creating a bit of intrigue by developing the offer with the degustations builds to the focus of the menu, the cocktails.” — Optimistic Future

    Le Syndicat 3
    © Optimistic Future. License: All Rights Reserved.
    Le Syndicat 4
    © Optimistic Future. License: All Rights Reserved.
    Le Syndicat 5
    © Optimistic Future. License: All Rights Reserved.
    Le Syndicat 6
    © Optimistic Future. License: All Rights Reserved.
    “Our layered design addresses the need to easily reference the different sections of the menu at Le Syndicat, a bar which is often crowded and dimly lit. The vertical orientation keeps elbows in, and the bright background keeps the lettering legible in low-light. Customers tend to stay longer at a bar with a food offer, so having it upfront was a primary design choice. Creating a bit of intrigue by developing the offer with the degustations builds to the focus of the menu, the cocktails.” — Optimistic Future
    © Optimistic Future. License: All Rights Reserved.

    “Jurassic 5 lyrics felt an apt treat on the back.” — Optimistic Future

    Typefaces

    • Plaak
    • Maax Mono

    Formats

    Topics

    Designers/Agencies

    Artwork location

    2 Comments on “Le Syndicat”

    1. Feb 4th, 2018  11:43 am

      The unidentified typeface is 205TF’s own Maax Mono, isn’t it?

    2. Feb 4th, 2018  4:21 pm

      I think so, yes. Merci, Matthijs!

    Post a comment