Smart magazine, March/April 1989
3 Comments on “Smart magazine, March/April 1989”
That’s a wonderful addition, Roger! Thanks for sharing the background about the names of Belucian and Belizio, that was new to me. Thank goodness you could convince him – to be frank, a Befranklin would have been … bewildering. Also, not sure about the commercial potential of a Beagle, let alone a Benus.
The Smart logo apparently is based on a bolder weight of Bernhard Gothic, another typeface designed by Lucian Bernhard in the late 1920s.
Terry McDonell shares a couple more Smart covers on his website, including the premiere issue from fall 1988 featuring Jack Nicholson:
Thank you, Florian. Not sure, though, that Vonness is better than Benus (pronounced bean-us.)
I’ll take credit for the Nicholson cover, but Rhonda Rubenstein, later Terry’s art director at Esquire, did most of the work at Smart, and is a great designer. She organized the Bill Murray shoot, and did that layout while I was wandering around doing redesigns.—Roger
I remember when the SMART issue with Keith Richards came out! Great cover then and great cover now. Really stands the test of time. I was working on another magazine that you were in charge of designing at the time and used to go by the studio on lower Fifth Avenue where I met Rhonda Rubenstein, Jessica Helfand, Campion Primm and Jonathan Hoefler. Thank you Roger for sharing the story of Belucian!
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