Avid
Box pack for the scorewriter program Sibelius
Avid uses a combination of Omnes – with its distinctively tapered terminals – and their own extensively modified version of Omnes with terminals which are more typical in a sans serif design. As a result of the changes, Avid’s modified version presents with tone that is more no-nonsense and less playful than retail Omnes. A combination of the font families and their differing but linked sensibilities are are applied across all brand touch points, from software packaging, product information sheets and print ads to trade show stands and websites. Avid usually uses the light and medium weights, set white against dark or colored backgrounds.
Website menu with a mix of contrasting sizes of Omnes.
Web banner for the International Broadcasting Convention. Omnes here is used with its alternate “Schoolbook” g.
Avid Connect poster (detail). The 1 with the straight nose is another alternate included in the Omnes fonts.
Logo for Avid Everywhere, featuring the modified version of Omnes. The difference in the terminals is most noticeable in the bolder weights (here the Medium).
Overview chart for Avid MediaCentral
Avid booth at NAB Show NY. “News Production” uses their custom Omnes version with conventional terminals.
B2B advertisement
