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“Real gusto” Schlitz ads

Photo(s) by Bart Solenthaler. Imported from Flickr on Feb 28, 2018. Artwork published in .
    “Real gusto days”, 1965.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “corvinus”. License: All Rights Reserved.

    “Real gusto days”, 1965.

    Today’s thirst puts gusto first. Look for the special displays during … real gusto days

    The image above shows a 1965 ad by the Joseph Schlitz Brewing Company, featuring Imre Reiner’s Corvinus fett (Bauer, 1935) and Frank H. Riley’s Contact Bold Condensed Italic (ATF, 1948).

    Corvinus was used by Schlitz already before. The ad from 1963 shown below additionally features the Kursiv halbfett, with News Gothic for the small copy and Futura for the credits.

    “Real gusto in a great light beer”, 1963.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “corvinus”. License: All Rights Reserved.

    “Real gusto in a great light beer”, 1963.

    Typefaces

    • Corvinus
    • Contact (ATF)
    • News Gothic
    • Futura

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    1 Comment on ““Real gusto” Schlitz ads”

    1. Look at how excited this chump is to have half a glass of beer. That bartender did a terrible pour!

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