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Schlitz ad – “real gusto days”

Photo(s) by “Bart Solenthaler”. Imported from Flickr on Feb 28, 2018. Artwork published in .
    Schlitz ad – “real gusto days”
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “corvinus”. License: All Rights Reserved.

    Today’s thirst puts gusto first. Look for the special displays during … real gusto days

    1965 ad by the Joseph Schlitz Brewing Company, featuring Imre Reiner’s Corvinus fett (Bauer, 1935) and Frank H. Riley’s Contact Bold Condensed Italic (ATF, 1948).

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    • Corvinus
    • Contact (ATF)

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    1. Steve says:
      Oct 5th, 2018  2:31 pm

      Look at how excited this chump is to have half a glass of beer. That bartender did a terrible pour!

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