London Fashion Week British Fashion Council (AW18)
Pentagram has created the visual identities for the British Fashion Council’s three showcase events: London Fashion Week, an industry exhibition of womenswear; London Fashion Week Men’s, the menswear equivalent; and London Fashion Week Festival, a shopping event open to the public.
In light of the campaign branding Ogg was used throughout whilst paired with a bespoke typeface “constantly agitate the neighbouring Ogg letterforms, producing a overlapping aesthetic that has a sense of three-dimensionality.”
