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London Fashion Week British Fashion Council (AW18)

Contributed by Luke Freeman on Mar 13th, 2018. Artwork published in .
    London Fashion Week British Fashion Council (AW18) 1
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.

    Pentagram has created the visual identities for the British Fashion Council’s three showcase events: London Fashion Week, an industry exhibition of womenswear; London Fashion Week Men’s, the menswear equivalent; and London Fashion Week Festival, a shopping event open to the public.

    In light of the campaign branding Ogg was used throughout whilst paired with a bespoke typeface “constantly agitate the neighbouring Ogg letterforms, producing a overlapping aesthetic that has a sense of three-dimensionality.”

    Read more about the project on the Pentagram website.

    London Fashion Week British Fashion Council (AW18) 2
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 3
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 4
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 5
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 6
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 7
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 8
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 9
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 10
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 11
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 12
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    London Fashion Week British Fashion Council (AW18) 13
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.

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