With the release of VOLTA’s newly designed brand identity and the creation of a new Product Design Department, we felt the need to create a different interpretation of the underlying concept behind our visual identity — Consequence. An interpretation that would explain the way we work, but also the feelings involved during the design process, from the briefing to the production phase.
We decided to do this through a bottle collection: The Shaping Collection. It is a metaphorical and visual interpretation of every phase of VOLTA’s creative process (the Shaping process), where we shape brands through careful study, strategy and experimentation. Each phase has an appropriate drink, indicated to achieve the wanted results at the right timing. Its name’s, design and shapes are branding processes in themselves, that work as a group but can be appreciated individually.
The 5 phases of our shaping process are:
#1 Briefing — Where it all starts: a moment of anxiety and anticipation.
#2 Strategy — This is a time of intensive research and planning, where everything is taken in consideration to design the brand strategy and prepare the creative concept.
#3 Design — The visual Design stage, where every idea is valid and rules are broken and rewritten. An intensive, stressful and truly rewarding phase of the process, where you see ideas coming to life.
#4 Presentation — The moment of revelation, when the idea is presented, stripped of the accessory and shows its bold creative substance.
#5 Production — Tested and approved, it is time for the idea to leave the studio and show its strength “out there”.
With this collection, we were able to try new approaches of product and brand design, while creating a cohesive yet varied branding and packaging design exercise. The usual visual codes of the different types of drink were all taken in consideration, and afterwards comprehensively questioned and rewritten.