If You Had To Do It All Over Again poster series
5 Comments on “If You Had To Do It All Over Again poster series”
Love this post! Such a treat having so much of the thinking laid out plainly. Thanks!
This is the kind of post that elevates this site from a type specimen collection to a serious resource for learning typography. Great stuff.
What Lubalin doesn’t mention is that he didn’t really have much choice on the typefaces in the initial series as they were all VGC winners. I suppose it was a client job. He replaces them with type from his own new foundry, ITC. I don’t know if all the redesigns are improvements but it’s an effective promo for ITC and a not-so-subtle jab at their competitor.
Great post, thank you!
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Emancipation Proclamation stamp2012
- Gail Anderson
- Antonio Alcalá
Contributed by Chris Purcell