Since 1982, on Jack Lang’s impulsion, every year on June 21 France is celebrating the Fête de la Musique (also know as Music Day), a special day where the citizens are allowed and urged to play music outside in their neighborhoods or in public spaces and parks. Free concerts are also organized, where musicians play for fun and not for payment. This concept is now celebrated throughout the world.
In 2015, the CNAP choose Parisian studio Building Paris to design the poster and identity of the festival. The pair built a strong but minimal identity based on a vivid color palette and the three widths of the Kreuz typeface family, designed by Large. On the poster, initial letters are repeated and overlapped, blending their colors, while informations are interlocked where there’s room for. The Kreuz typeface was then used as the event’s signature on other graphic materials.