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Adobe ad in U&lc, 1987

Contributed by Stephen Coles on Sep 7th, 2012. Artwork published in
1987
.
    adobe-ad-in-ulc.jpg
    U&lc Vol. 13, No. 3, Feb. 1987. License: All Rights Reserved.

    Man does not live by Helvetica and Times Roman alone.

    Typefaces

    • ITC American Typewriter
    • ITC Avant Garde Gothic
    • ITC Souvenir
    • ITC Benguiat
    • ITC Bookman
    • ITC Lubalin Graph
    • Optima
    • ITC Garamond
    • Glypha
    • New Century Schoolbook

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    4 Comments on “Adobe ad in U&lc, 1987”

    1. Mark Simonson says:
      Sep 7th, 2012  5:45 pm

      You missed a few: ITC Garamond (“NOT”), Glypha (“BY”), and New Century Schoolbook (“AND”).

    2. Stephen Coles says:
      Sep 7th, 2012  6:58 pm

      Thanks, Mark. Added. I think this use now holds the Fonts In Use record for most typefaces tagged.

    3. Mark Simonson says:
      Sep 7th, 2012  10:11 pm

      …and there’s even a few more in the text. I think it’s okay to leave those untagged.

    4. Elmtree says:
      Jun 10th, 2015  12:36 am

      I looked it up: just one month before Adobe hired Robert Slimbach. Tick, tick, tick…

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