Hershey’s Chocolate Contributed by Chris Purcell on Apr 6th, 2018. Artwork published in 2014. License: All Rights Reserved. The foundation of a brand makeover for Hershey’s Chocolate is not Helvetica Extra Compressed, but Milton, a custom font named after the company’s founder, Milton Hershey. The redesigned logo and supporting identity was launched in 2014 and designed by Hershey Global Design — led by Ron Burrage, Sr. Director Global Head of Design — and Cincinnati, OH-based goDutch. The custom font was provided by New York, NY-based Alexander Design Associates. Brandon Grotesque is used as supporting typeface. See also the review on Brand New. The current website combines Milton (for call-to-action buttons) and Brandon Grotesque (menus) with Brandon Text (smaller copy). Europa is yet another sans serif that appears in headlines. Source: www.underconsideration.com License: All Rights Reserved. Source: www.underconsideration.com License: All Rights Reserved. Source: www.underconsideration.com License: All Rights Reserved. Source: www.underconsideration.com License: All Rights Reserved. Source: www.hersheys.com License: All Rights Reserved. Typefaces Formats Web (3908) Packaging (1708) Branding/Identity (5716) Topics Food/Beverage (2274) Designers/Agencies goDutch (1) Alexander Design (1) Hershey Global Design (1) Ron Burrage (1) Tagged withHershey (1)chocolate (74)redesign (460)custom typefaces (574)logos (3279)high profile (562)packaging (498)business cards (1080)websites (1941)straight apostrophe (') (89) Artwork location United States (7449) Cincinnati (22) New York City (2044) In Sets FONTSI (F. DANILO DI LEVA) (101) Corporate Identity (Bryan King) (31) 1 Comment on “Hershey’s Chocolate” Chris Purcell says: Apr 6th, 2018 12:23 pm Thanks for the extra research! Post a comment Name Email – will not be published Website Your response Submit Comment More Brandon Grotesque in use Sam Fox Fall 2017 calendarc. 2017Jee KimContributed by Jee Kim Quartz Co.2016FeedContributed by Philippe Dionne Bussières Distilleries Cirka2015Compagnie et cie.Contributed by Étienne Aubert Bonn Sponsor More in Food/Beverage Opinel, au fil de l’histoire2014Superscript²Contributed by Production Type Fil — vi d’agullac. 2016Senyor EstudiContributed by Lluís Serra Staff Pick La Grappe restaurant/pub, VersaillesContributed by Frank ADEBIAYE Mikasa “Party Brown” platec. 1975Bob van AllenContributed by Stephen Coles More in Packaging Yamoc. 2015M.I.L.K.Jürgen SchwarzContributed by TypeMates REF Hair Care2017Kurppa HoskContributed by Richard Baird Dr. Lhotkac. 2017GreatContributed by Lukas Haider Demokratie direkt vor unserer Tür2018amatik DesignagenturContributed by TypeMates More Fonts In Use Mein Honig honey farm website2013Thomas LichtblauContributed by Indra Kupferschmid Staff Pick SOYUZ (СОЮЗ) – Force of the Wind album artc. 2022Yevgeniy AnfalovAlex ChumakContributed by Yevgeniy Anfalov Staff Pick The New Beauty (Gestalten)2021GestaltenStefan MorgnerContributed by Nikolas Wrobel Staff Pick The Japan Times2017The Japan TimesAndrew LeeContributed by Playtype Foundry Staff Pick
1 Comment on “Hershey’s Chocolate”
Thanks for the extra research!