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Who Gives A Crap logo and packaging (2012–)

Contributed by Stephen Coles on Sep 14th, 2018. Artwork published in
circa 2012
.
    Logo and packaging as of 2017.
    Source: https://us.whogivesacrap.org License: All Rights Reserved.

    Logo and packaging as of 2017.

    Who Gives a Crap is an Australian toilet paper company that uses environmentally friendly materials and donates 50% of profits to help build toilets for those in need.

    2012–2017 logo/packaging.
    Source: https://us.whogivesacrap.org License: All Rights Reserved.

    2012–2017 logo/packaging.

    Who Gives A Crap logo and packaging (2012–) 2
    Source: https://us.whogivesacrap.org License: All Rights Reserved.
    Who Gives A Crap logo and packaging (2012–) 3
    Source: https://us.whogivesacrap.org License: All Rights Reserved.

    Who Gives A Crap logo and packaging (2012–) 4
    Source: https://us.whogivesacrap.org License: All Rights Reserved.
    Who Gives A Crap logo and packaging (2012–) 5
    Source: https://us.whogivesacrap.org License: All Rights Reserved.
    Who Gives A Crap logo and packaging (2012–) 6
    Source: https://us.whogivesacrap.org License: All Rights Reserved.

    The company also invites artists to contribute limited edition designs, such as the Gemma O’Brien Christmas roll from 2016 (below).

    Since 2012, the brand’s logo is based on soft and friendly Sauna Black Italic. Initially the mark was set in the font without much modification, but in 2017 they softened the edges, removed serifs, and slightly altered various lettershapes.

    2017 logo revision.
    Source: https://www.facebook.com License: All Rights Reserved.

    2017 logo revision.

    Packaging with updated logo.
    Source: https://us.whogivesacrap.org License: All Rights Reserved.

    Packaging with updated logo.

    Who Gives A Crap logo and packaging (2012–) 9
    Source: https://us.whogivesacrap.org License: All Rights Reserved.

    Typefaces

    • Sauna
    • Gilroy

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    1. Audrey Lentz says:
      Nov 10th, 2018  2:32 am

      I so hope you are doing Christmas wrapped toilet paper this year!

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