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Fluvia

Contributed by Extraktem on Apr 23rd, 2018. Artwork published in .
    Fluvia 1
    Source: https://www.folchstudio.com Folch Studio. License: All Rights Reserved.

    Folch Studio:

    Casting aside Fluvia’s corporate image and conveying a sense of contemporary elegance, elevated the brand by highlighting the unique identity of every product.

    We proposed a synthesis in colour and shape, making the identity clearer and more contemporary. We changed the typography from Futura to Matter, a Displaay font chosen for its geometry and the amplitude of it’s typographic spaces, which allow the letters to breathe. The overall effect was to open up the typography and convey a warmer, friendlier look. In order not to complicate the transition the brand was going through, the final logo was in fact a compromise, maintaining a level consistency with the previous version.

    Photographer: Marçal Vaquer
    Set designer: Cristina Ramos
    Behind the scenes photography: Leo Garcia Mendez
    Production: White Horse

    Fluvia 2
    Source: https://www.folchstudio.com Folch Studio. License: All Rights Reserved.
    Fluvia 3
    Source: https://www.folchstudio.com Folch Studio. License: All Rights Reserved.
    Fluvia 4
    Source: https://www.folchstudio.com Folch Studio. License: All Rights Reserved.
    Fluvia 5
    Source: https://www.folchstudio.com Folch Studio. License: All Rights Reserved.
    Fluvia 6
    Source: https://www.folchstudio.com Folch Studio. License: All Rights Reserved.
    Fluvia 7
    Source: https://www.folchstudio.com Folch Studio. License: All Rights Reserved.

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