Casting aside Fluvia’s corporate image and conveying a sense of contemporary elegance, elevated the brand by highlighting the unique identity of every product.
We proposed a synthesis in colour and shape, making the identity clearer and more contemporary. We changed the typography from Futura to Matter, a Displaay font chosen for its geometry and the amplitude of it’s typographic spaces, which allow the letters to breathe. The overall effect was to open up the typography and convey a warmer, friendlier look. In order not to complicate the transition the brand was going through, the final logo was in fact a compromise, maintaining a level consistency with the previous version.
Photographer: Marçal Vaquer
Set designer: Cristina Ramos
Behind the scenes photography: Leo Garcia Mendez
Production: White Horse