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Indumex

Contributed by Emtype Foundry on Apr 27th, 2018. Artwork published in .
    Unknown-9.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.

    Ferretera Indumex is a hardware store in Monterrey, Mexico. The visual identity was designed by Firmalt:

    The idea was to convey expertise, without loosing approachability. The color palette intends to show contrast, emphasizing Indumex innovation in the market. Blue depicts trust, while orange shows boldness.


    We designed custom typography for the wordmark, and chose a straightforward typeface .

    Unknown-6.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.
    Unknown-2.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.
    Unknown-1.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.
    Unknown-3.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.
    Unknown-4.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.
    Unknown-5.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.
    Unknown-8.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.
    Unknown.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.
    Unknown-7.jpeg
    Source: http://www.firmalt.com License: All Rights Reserved.

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