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SYFY (2017–)

Contributed by Cassie on May 2nd, 2018. Artwork published in
June 2017
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    LK_SYFY_ID_04.png
    loyalkaspar. License: All Rights Reserved.

    SYFY is an American TV channel dedicated to all things science fiction, fantasy, and supernatural horror. To empower the SYFY brand to embrace the entire sci-fi genre, loyalkaspar took an “editorial-first” approach that unifies messaging with visual design, giving the brand a clear voice and perspective that effortlessly lives across all platforms. Typography is central in this cross-platform editorial system, calling for the creation of two custom typefaces, SYFY Hero and SYFY Sidekick, produced by loyalkaspar with the help of Font Bureau. In addition, we worked with Grilli Type to customize their beautiful and genre-appropriate Cinetype.

    LK_SYFY_ID_05.png
    loyalkaspar. License: All Rights Reserved.
    04_C_Type_GIF_Cycle_v2.gif
    Source: http://www.loyalkaspar.com loyalkaspar. License: All Rights Reserved.
    Module05_iPad_Module_TEMP_STILL-2152x1391.jpg
    Source: http://www.loyalkaspar.com loyalkaspar. License: All Rights Reserved.
    Quadrants_Overview_02_UPDATE-2152x3349.png
    Source: http://www.loyalkaspar.com loyalkaspar. License: All Rights Reserved.
    Genre_Overview_FIXFIX-2152x2389.png
    Source: http://www.loyalkaspar.com loyalkaspar. License: All Rights Reserved.
    LK_SYFY_ID_01.jpg
    loyalkaspar. License: All Rights Reserved.

    SYFY Hero picks up on core characteristics of the logo, reflects the proportions of a headline font and feels at home across the entire genre universe.

    LK_SYFY_ID_02.jpg
    loyalkaspar. License: All Rights Reserved.

    Typefaces

    • SYFY Hero
    • SYFY Sidekick
    • GT Cinetype

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    2 Comments on “SYFY (2017–)”

    1. May 2nd, 2018  12:02 pm

      See also the entry about the previous Syfy identity from 2009.

    2. May 2nd, 2018  7:51 pm

      Love it, Cassie!

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