Justyna Radziej redesigned the identity and visual communication for the PAK.IN brand. The aesthetics of the PAK.IN products is very pure, so she decided to use Prostak – a pure, geometric sans serif with a rather friendly look. In the 2018 lookbook, Prostak is combined with simple geometry and beautiful product pictures. This plays well with a feeling of space as well as balance, creating a rather dynamic appearance.
PAK.IN is a Polish brand designing and sewing special backpacks, bags and other accessories. They focus on functionality during a long work day or trip. They use modern machines yet do the finishing by hand. High quality materials are used to ensure their product is as long-lasting as possible.
when it comes to fonts, Fonts In Use sometimes is ahead of Google. Please follow the link to our typeface page: Prostak is an upcoming release from the fledgling Laïc type foundry in Poland, scheduled for later this year.