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Common Cause

Contributed by Darden Studio on May 17th, 2018. Artwork published in .
    Common Cause 1
    Source: https://www.commoncause.org License: All Rights Reserved.

    Halyard by Darden Studio was chosen for the visual identity of Common Cause.

    The website features several styles from the Grotesque family. The vigorous Halyard Display is used for headlines, in all caps, with a red marker effect for extra emphasis. Smaller items — menus, decks, and body copy — are in Halyard Text, the variant optimized for medium text sizes, with more generous spacing. Both subfamilies appear in regular and bold weights. Halyard is accompanied by Eskorte (Rosetta) for serif headings. The Common Case logo is in Work Sans ExtraBold (Wei Huang).

    Cover of “The Art of the Lie”, a report on “Trump’s Historic First Year Failure on Government Integrity and Accountability Issues.”
    Source: https://www.commoncause.org License: All Rights Reserved.

    Cover of “The Art of the Lie”, a report on “Trump’s Historic First Year Failure on Government Integrity and Accountability Issues.”

    The Common Cause website was designed by Wide Eye Creative.
    Source: https://www.commoncause.org License: All Rights Reserved.

    The Common Cause website was designed by Wide Eye Creative.

    Common Cause 4
    Source: https://www.commoncause.org License: All Rights Reserved.
    Common Cause 5
    Source: https://www.commoncause.org License: All Rights Reserved.
    Common Cause 6
    Source: https://www.commoncause.org License: All Rights Reserved.
    The “Democracy Wire” news section pairs Eskorte Semibold for headings with Halyard Text for body copy.
    Source: https://www.commoncause.org License: All Rights Reserved.

    The “Democracy Wire” news section pairs Eskorte Semibold for headings with Halyard Text for body copy.

    Campaign graphics used on social media channels.
    Source: https://www.commoncause.org License: All Rights Reserved.

    Campaign graphics used on social media channels.

    Common Cause 9
    Source: https://www.commoncause.org License: All Rights Reserved.

    Typefaces

    • Halyard Display
    • Halyard Text
    • Eskorte
    • Work Sans

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