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Audi Fox advertisements

Contributed by Nick Sherman on Sep 16th, 2012. Artwork published in .
    01 Audi.jpg
    Source: License: All Rights Reserved.

    As seen on Tenth Letter of the Alphabet.

    From a short article on the ad campaign in the June, 1975, issue of U&lc (hi-res PDF here):

    “Helmut, I called to ask a favor. Can you send me the proofs of your Audi ads? I want to write an article in U&lc on how Avant Garde Gothic should be used. From what I’ve seen around, I’m sure I can fill a volume on how it shouldn’t be used. I often wonder whether the world wouldn’t be a better place to live in without Avant Garde Gothic. But then, you come up with these beautifully designed Audi ads and it gives me renewed confidence in my ability as a type designer. I wish more people would show your kind of concern and understanding of type:”
    “Well thanks for the kind words, Herb, I’ll send the stuff right over:”
    “Thanks, Helmut. And maybe you can write a few words about your ads. See you:”

    A bit from Krone’s blurb about his ads:

    My obsession with typography adds at least 20% to the production time of an ad. Why do I do it, I’ve wondered. And now, finally, I know. To get a call from Herb Lubalin telling me he’s noticed my typography. That’s why.

    02 Audi.jpg
    Source: License: All Rights Reserved.
    09 Audi.jpg
    Source: License: All Rights Reserved.
    05 Audi.jpg
    Source: License: All Rights Reserved.
    11 Audi.jpg
    Source: License: All Rights Reserved.
    12 Audi.jpg
    Source: License: All Rights Reserved.
    Source: Scan by SenseiAlan. License: All Rights Reserved.


    • ITC Avant Garde Gothic




    3 Comments on “Audi Fox advertisements”

    1. André Mora says:
      Sep 18th, 2012  6:01 am

      Wow. From now on, I might have to start and end every day by reading this page.

    2. Sep 23rd, 2012  8:29 pm

      To quote one of my favorite designers “I don’t know how I keep up. The fonts, the fonts. They keep me going.”

    3. Tony Gleeson says:
      Dec 19th, 2012  4:18 am

      Wow, this is an AWESOME article! I remember this ad campaign and loved it, not to mention I was a huge follower of Herb Lubalin and his U&lc. I think I need to further investigate your site!

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