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Blue Apron Inc. identity

Contributed by TypeMates on Jun 8th, 2018. Artwork published in
circa 2017
.
    TypeMates-FontsInUse-BlueApron-14-CeraPro.png
    Source: https://blog.blueapron.com License: All Rights Reserved.

    With an established reputation in the American market, Blue Apron Inc. is a grocery delivery service that brings recipes and their ingredients right to the doorstep.

    Ever since the 2017 redesign, Cera Pro is the typographic backbone of Blue Apron’s identity. Whether it’s the boxes that ship the ingredients, the recipes that help you make your meal, or the website that can sort you out with the cooking tools you need, the simple geometry and warmth of Cera Pro is up to scratch. It is accompanied by Signika for the logo and a few other secondary seriffed faces used on packaging and printed matter.

    TypeMates-FontsInUse-BlueApron-02-CeraPro.jpg
    Source: https://www.blueapron.com Blue Aprons’s Media Assets. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-03-CeraPro.png
    Photo: TypeMates. TypeMates’ screenshot. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-04-CeraPro.jpg
    Source: https://www.blueapron.com Blue Aprons’s Media Assets. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-05-CeraPro.png
    Photo: TypeMates. TypeMates’ screenshot. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-06-CeraPro.png
    TypeMates’ screenshot. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-07-CeraPro.jpg
    Source: https://www.blueapron.com Blue Aprons’s Media Assets. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-08-CeraPro.png
    Source: https://www.blueapron.com Photo: TypeMates. TypeMates’ screenshot. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-09-CeraPro.jpg
    TypeMates’ screenshot. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-10-CeraPro.jpg
    Blue Aprons’s Media Assets. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-11-CeraPro.png
    TypeMates’ screenshot. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-12-CeraPro.jpg
    Linda Chow. License: All Rights Reserved.
    TypeMates-FontsInUse-BlueApron-13-CeraPro.png
    TypeMates’ screenshot. License: All Rights Reserved.

    Typefaces

    • Cera
    • Signika
    • Archer
    • Miller

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