This is Mammut schmalfett, a German commercial script typeface published in 1932 by L. Wagner. Here it is used on a pack of hundred “telephone lamps” by the company Taunuslicht (est. 1949). Mammut Werbeschrift is less common than the similar Block-Signal by Berthold (1932), or Elan by Stempel (1936), and – to my knowledge – it has not been digitized yet. The hook on u is not an umlaut, but a means to distinguish u from n.
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Mammut schmalfett was digitized by Peter Wiegel as Mammut CAT in 2016.