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USA baut exhibition poster

Contributed by Florian Runge on May 19th, 2018. Artwork published in .
    USA baut exhibition poster
    Source: https://www.moma.org MoMa. License: All Rights Reserved.

    In his book (design) stories Felix Wiedler shows some pictures of the exhibition catalog and writes (in all lowercase):

    in 1945, an exhibition about modern architecture in the u.s.a. was shown in zurich. max bill (1908–1994) designed the poster and catalogue cover. squares standing on a corner are a format that bill often used in his paintings, too – influenced by mondrian. bill preferred all lowercase spelling, as seen in the museum’s name and his signature.

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    • Breite halbfette Grotesk

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