Omnes is the corporate font used by some regional branches of global retailer SPAR. This post documents its use in the Netherlands, the country where SPAR has its origins.
The sans serif from Darden Studio is employed throughout the visual identity, from the website to ads, customer magazines, and in-store signage. SPAR’s designers adroitly use it in a range of contrasting sizes and in playful arrangements. Together with the bright colors and well-curated photography, Omnes helps to build a brand language that signals both good value and high quality.