Six words, all with three letters — how can you not take advantage of that? Bill Gold realized the typographic potential that lies in Hemingway’s title and arranged the words in a towering stack of Haas Profil. With their red bodies, yellow edges and black shades, the bold italic caps echo the dramatic sky depicted in Gustav Rehberger’s painting. Secondary information is presented above and below the title, in several cuts and sizes of Goudy Oldstyle, making the narrow column even taller. The verticality is further exaggerated in the original theatrical release poster with its extreme proportions (see below).