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Dom Villas rebranding proposal

Contributed by Ufuk Sarp Selçok on May 26th, 2018. Artwork published in .
    Dom Villas rebranding proposal 1
    Source: http://www.gen.pt Gen Design Studio. License: All Rights Reserved.

    Gen Design Studio:

    Dom Villas is rooted in the story of the family business—the hard work and dedication that mark the origins of family tradition. This story became an inspiration for the logo and the brand. Therefore we created the character of a Dairy Farmer. The man who works by hand, using the traditional methods, who takes care of his cattle and of the the quality of the final product.

    We combined the farmer with a custom-made wordmark that would reflect the purity and originality of handmade products. The predominant use of blue is unusual for cheese in the Portuguese market, which would make Dom Villas stand out in what tends to be a gold-tinted and over-decorated category.

    Dom Villas rebranding proposal 2
    Source: http://www.gen.pt Gen Design Studio. License: All Rights Reserved.
    The custom wordmark is a monoline script with a “geometric” look and slight art deco overtones. It takes inspiration from the vintage hand lettering of the Italian 1930s, also very popular in the Portuguese visual culture. Its style corresponds to a handwriting tool – the square stroke ending recalls the broad-nib pen.
    Source: http://www.gen.pt Gen Design Studio. License: All Rights Reserved.

    The custom wordmark is a monoline script with a “geometric” look and slight art deco overtones. It takes inspiration from the vintage hand lettering of the Italian 1930s, also very popular in the Portuguese visual culture. Its style corresponds to a handwriting tool – the square stroke ending recalls the broad-nib pen.

    Dom Villas rebranding proposal 4
    Source: http://www.gen.pt Gen Design Studio. License: All Rights Reserved.
    Dom Villas rebranding proposal 5
    Source: http://www.gen.pt Gen Design Studio. License: All Rights Reserved.
    Dom Villas rebranding proposal 6
    Source: http://www.gen.pt Gen Design Studio. License: All Rights Reserved.
    Dom Villas rebranding proposal 7
    Source: http://www.gen.pt Gen Design Studio. License: All Rights Reserved.
    Dom Villas rebranding proposal 8
    Source: http://www.gen.pt Gen Design Studio. License: All Rights Reserved.
    Dom Villas rebranding proposal 9
    License: All Rights Reserved.

    Typefaces

    • Knockout
    • Verlag
    • Windsong (Bright Ideas)
    • Suffix Mono

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    1 Comment on “Dom Villas rebranding proposal”

    1. May 26th, 2018  8:03 am

      We asked Gen if this project was stopped or continued after the proposal. It turned out that the client changed his mind after this proposal, and preferred to take a more conservative approach.

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