The corporate identity for Musikakademie Saarbrücken (Musical school Saarbrücken) uses solely the freshly released Droulers by French type designers Bureau Brut and relies on a logo system consisting of three variants, one for each aspect of the Musikakademie business: Their musical school, a small concert hall and an exhibition room.
Thanks to the special interior architecture of the school building, all of these aspects share the very same footprint. Movable walls and modular seating can be quickly rearranged and transform the musical school into a concert hall within about 30 minutes.
The movable walls, plus the idea that a musical school’s main subject would be practice and repetition (among other values, of course!) were the main inspiration behind the identity. Droulers’ closed counters and origin in contemporary dance were a good fit to the spatial characteristics of the school building.
Droulers is used in a limited range of sizes only and set in two interlocking rhythms. Stationery, business cards, postcards and gift vouchers are all printed in deep black on beige-colored offset paper.
Stationery — the Musikakademie logotype is printed on the backside of the semi translucent beige paper. The client may check the appropriate logo variant (or all of them) that corresponds with the letter subject.