Apple Advertising of the 1970s–80s
3 Comments on “Apple Advertising of the 1970s–80s”
The first “Apple Garamond” was indeed an algorithmically-condensed version of ITC Garamond. It was done by Adobe, had only one weight, and was named ITC Garamond Narrow. Apple later worked with Bitstream to get the Apple Garamond family drawn (resulting in better weighting & contrast than the algorithmic version).
The article repeatedly mentions Motter Textura, but the actual name is Motter Tektura.
Good call, Alina! Fixed now. In a comment to another post featuring Motter Ombra, I reflect on Tektura’s name and its traces of blackletter construction.