Tipos Latinos
Tipos Latinos shows the best of typeface design made in Latin America, and it’s the most important biennial in its category. The biennial forms part of the 13 member countries of the network Tipos Latinos, including Ecuador. An identity system was developed and applied in all the visual communication pieces.
The identity was based in a modular system of blocks obtained from the word “TIPOS” — set in Tikal Sans by Miguel Hernández — which combines color, perspective, and patterns. This allowed to create diverse applications for the event with a contemporary and versatile visual language. It was used to promote Tipos Latinos between 2014 and 2015. Exhibitions have been held at Quito, Guayaquil, and Cuenca.
Art direction: Esteban Salgado – Velesi Branding / Grafitat. Graphic Design: Ricardo Cuenca.
