Neighborhood Pop-Up defines itself as “a community retail experience featuring the best of culture based brands”. For their 2nd Annual Pop-Up — held at Hester Street Fair (NYC) in June 2018 — they invited brands, artists and DJs for a unique day of shopping and music.
Nil Ultra, a Los Angeles-based visual artist expert in collage, was in charge of the communication and came up with two very strong layouts: one in bright fluo colours and its backside in black and white. The flyer mixes Nil Ultra’s taste for cut textured pictures and a very tight, diverse and impactful typographic work.
When the coloured version gives a rather retro vibe — with its 80s science-fiction tones, threshold photos, stretched Goudy Oldstyle, all-caps Helvetica and tongue-in-cheek Brush Script — the black and white evokes a more urban environment and mainly uses text, set in Acumin ExtraCondensed Black, as elements of structure, even flirting with abstraction with the use of Grandmaster Black. The main title is in outlined Signo Black. Solenizant makes a cameo appearance in the logo of co-curator Joanie Del Santo.