An independent archive of typography.
to participate.

Topics

Formats

Typefaces

The Cords × Choque Le Goff collab lookbook

Contributed by Production Type on Jun 12th, 2018. Artwork published in
March 2018
.
    The Cords × Choque Le Goff collab lookbook 1
    Source: http://www.choquelegoff.com © Choque Le Goff / Cédric Viollet / The Cords. License: All Rights Reserved.

    Our initial thought was really how can we shift conventional symbols? Basic things like for example, can we make left become right or yes become no? Our aim is to create confusion and try to make people question and play with their habits, their conventional perceptions and personal references, if only for the fun of it. — Choque Le Goff

    To celebrate the launch of their capsule collection with The Cords Co, Parisian studio Choque Le Goff teamed up with photographer Cédric Viollet to create some promotional lookbook images. The typeface they used is Signal Compressed by Emmanuel Besse.

    The Cords × Choque Le Goff collab lookbook 2
    Source: http://www.choquelegoff.com © Choque Le Goff / Cédric Viollet / The Cords. License: All Rights Reserved.
    The Cords × Choque Le Goff collab lookbook 3
    Source: http://www.choquelegoff.com © Choque Le Goff / Cédric Viollet / The Cords. License: All Rights Reserved.
    The Cords × Choque Le Goff collab lookbook 4
    Source: http://www.choquelegoff.com © Choque Le Goff / Cédric Viollet / The Cords. License: All Rights Reserved.

    Typefaces

    • Signal Compressed

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment