Scandinavian Traveler is the in-flight magazine of Scandinavian Airlines (SAS) that replaced the former Scanorama in-flight magazine.
As Stefan Hedelius, Vice President, Brand and Marketing, SAS explains: “You want to do this to create an interest with the in-flight magazine to encourage travel. We produce a lifestyle and travel magazine, with interesting content. Most stories are connected to travel but not all. We include tech, fashion, design and also travel.”
Currently ST uses Grifo (R-typography) for the headlines and Lyon (Commercial Type) and Founders Grotesk (Klim) for the body copy and leads.