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Wayfinding in Gemini Park Tychy

Contributed by Aleksandra Krupa on Jun 8th, 2018. Artwork published in
circa March 2018
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    Gemini Park Tychy is a new shopping mall located in Tychy, Poland. Its interior, although commercial, is warm and friendly. This has been achieved both through the selection of furniture, which in many cases are the “icons” of design, and also through bright, natural materials. Characteristic elements of the passage are: a strip of natural oak panels over the windows and details exhibiting the raw reinforced concrete structure.

    Our role as wayfinding and environmental designers was to make our work fit within this friendly and warm atmosphere. Our project included the design and implementation of a signage system for internal shopping passages, staircases, car parks and the surroundings of the mall. We designed a unique set of pictograms and developed the whole visual language of the system, including typography, color palette, preparation of environmental graphics and repetable graphic elements, selection of finishing materials, etc.

    The result is a system that looks like a complementary part of the interior design that is clearly legible for people of many ages. We chose a friendly colour palette, paired with the extremely pleasant and legible Skolar Sans. The combination of these elements has made it possible to create a truly enjoyable experience.

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