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MoFi

Contributed by Darden Studio on Jun 15th, 2018. Artwork published in
May 2018
.
    MoFi 1
    Source: https://mofi.org License: All Rights Reserved.

    Halyard Display is the typeface of MoFi’s visual identity. Formerly known as Montana & Idaho Community Development Corporation, MoFi provides loans to individuals, businesses and communities outside the financial mainstream. The website uses the distinctive Grotesque by Darden Studio for all text, in contrasting sizes. Three weights of Halyard Display — light, regular, and bold — were combined for a clearly structured and harmonious design.

    Halyard Display Bold was selected for punchy headings. They are shown white against photographs or boxes in the brand colors blue and yellow.
    Source: https://mofi.org License: All Rights Reserved.

    Halyard Display Bold was selected for punchy headings. They are shown white against photographs or boxes in the brand colors blue and yellow.

    Body text is rendered in grey, using Halyard’s light weight.
    Source: https://mofi.org License: All Rights Reserved.

    Body text is rendered in grey, using Halyard’s light weight.

    Testimonials are set center-aligned. The enlarged quote marks in the background are from Halyard, too.
    Source: https://mofi.org License: All Rights Reserved.

    Testimonials are set center-aligned. The enlarged quote marks in the background are from Halyard, too.

    MoFi 5
    Source: https://mofi.org License: All Rights Reserved.
    MoFi 6
    Source: https://mofi.org License: All Rights Reserved.
    Halyard Bold is used for smaller headings, like in the website’s footer.
    Source: https://mofi.org License: All Rights Reserved.

    Halyard Bold is used for smaller headings, like in the website’s footer.

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