Pamban is a Chai & Coffee house, a place for meeting, drinking, talking and connecting. We worked closely with the founders Mayhul and Aruna, from start to finish, to ensure that it was a brand and space that embodied its purpose.
The space itself was designed as a modern interpretation of a traditional Indian coffee house – a place where people crowd around small tables to talk, drink, eat and play boardgames. With the help of production partners Goldfinger Factory this vibrant space was realised within Camden Stables, where it is building a reputation as a genuinely original offer within a crowded and competitive London coffee market.
From branding and illustrations on the wall to logo and menus, all type is set in the boldest family member of Gill Sans, Gill Kayo (assisted by Farnham). Despite its worldwide presence, Gill Sans can be considered a ‘local type’ in London: it was designed by London resident Eric Gill, who drew inspiration from the typeface that Edward Johnston designed for the London underground. (Eric was part of the team that assisted Johnston, but dropped out before the work on the ‘Underground’ typeface was finished).