Identity for Les Nuits de Saint-Sauveur, a small French music festival for family and music lovers. I developed an identity which is understandable for a large public, that evokes the feeling of a sunny countryside landscape. The poster is inspired by a monument of the city, an old tower called ‘La Tour Sarrasine’. I made a symbol of it to settle the festival in the local culture.
I picked Belgika 8th to fit the illustration style, assisted by Aperçu for body copy.