Phil Landers is a chocolate maker and founder of Land, an authentic bean-to-bar brand. The entire focus of Phil’s process is on quality and maintaining a strong connection with the chocolate’s origin. No embellishment, just a celebration of each beans unique qualities.
There was an opportunity within the existing name Landers. This was edited to be purely Land, before developing a supporting visual identity that captures this idea of provenance.
An identity that follows the approach of the chocolate making. Functional and informative, using the outlined country of origin to decorate and a colour palette based on natural tones.