For chemistry meetings we wanted to have an outstanding print product that summarizes our qualities and shows what we can do best for our clients. We created a brochure explaining our branding and design services. Bold and colorful illustrations communicate our methodology – open, brave and fun. In keeping with our sleek vector illustrations, we searched for a well-equipped typeface that, on one hand, has a more or less geometrical construction that allowed us to modify it in some places and, on the other hand, features humanistic details that give it its own distinctive character. Our choice fell on Ringside by Hoefler & Co.