An independent archive of typography.
to participate.

Topics

Formats

Typefaces

The Wow Fact

Contributed by Benito Beno Ramírez on Jun 26th, 2018. Artwork published in .
    The Wow Fact 1
    Source: https://thewowfact.mx The WOW Fact. License: All Rights Reserved.

    The WOW Fact sells fruit juice without additions, produced in Mexico. The packaging for their product range is branded with a combination of colour and all caps Flama (Feliciano Type Foundry).

    “A brand honestly natural, like no other. We truly believe that we are what we eat; that we are destined to be intelligent, authentic, healthy and delicious. Respect nature and never try to alter its perfection. It’s a FACT fact: delicious foods, just like Mother Nature created them.”

    From Hotbook.mx:

    In addition, to demonstrate that their motto is honesty, those letters that we are accustomed to seeing small become great, informing on the labels of the packaging about all the ingredients contained in the juice and adding some interesting facts, for example: “Strawberries are the only fruits whose seeds grow on the outside ”.

    Además, para demostrar que su lema es la honestidad, vuelven grandes aquellas letras que estamos acostumbrados a ver pequeñas, informando en las etiquetas del envase sobre todos los ingredientes que contiene el jugo y agregando algunos facts interesantes, por ejemplo: “Las fresas son las únicas frutas cuyas semillas crecen en su exterior”.

    The Wow Fact 2
    Source: https://hotbook.com.mx The WOW Fact. License: All Rights Reserved.
    The Wow Fact 3
    Source: https://hotbook.com.mx License: All Rights Reserved.
    The Wow Fact 4
    Source: https://thewowfact.mx The WOW Fact. License: All Rights Reserved.
    The Wow Fact 5
    Source: https://thewowfact.mx The WOW Fact. License: All Rights Reserved.

    Typefaces

    • Flama

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment