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Sven Moving

Contributed by Matthijs Sluiter on Jul 10th, 2018.
    Source: License: All Rights Reserved.

    Sven Moving, a moving company form New York City, has a perfect slogan: “We lift things up and put them down”. For their branding, they picked the right type for the job: Stencil, a typeface version of the stencil plates that were used to letter instructions and directions on big objects on a transport.  

    Source: License: All Rights Reserved.

    Stretched to the max? It looks like Sven designed a lettering on his computer, stretching and squeezing the type where needed, and cut out as much letters as necessary. Note how all numbers 8 seem to be created from the same stencil plate. On the other hand, in no two pictures of this post the O in “Moving” is identical in shape or size.

    Source: License: All Rights Reserved.

    Sven can take a punch: stenciled, spray-painted, painted over and re-painted again.

    Source: License: All Rights Reserved.
    Source: License: All Rights Reserved.

    @Svenmoving (Instagram, Feb 13, 2017) “Sven Moving has the honor of moving Jim Henson’s Studios in NYC”


    • Stencil (ATF)




    Artwork location

    4 Comments on “Sven Moving”

    1. Thiago says:
      Jul 10th, 2018  1:58 pm

      I would like an “MS Word” tag for uses of fonts that come with the software, though it’d have to add some more every 3 years. This would be one. Similarly for “Windows”.

    2. Jul 10th, 2018  3:39 pm

      That’s a good use case for the Set feature, which lets you compile an album of related Uses yourself. When signed in, you can choose “Add to Set” from the menu below the title. Add to an existing Set or start a new one by entering the Set’s name.

      See also the more general tag “system fonts as primary type”.

    3. Jul 10th, 2018  3:40 pm

      Hi Thiago, Thanks for the suggestion! We have a nice tag for that: “system fonts as primary type”. I’ve added it.

    4. Jul 10th, 2018  7:01 pm

      Not sure if that tag applies here. Does Stencil come with an operating system? It sure is widely available and has been bundled with various Microsoft products including MS Office, but AFAIK not with Windows. Versions of Stencil have also been included in other software packages including Adobe Creative Suite or CorelDRAW.

      Some more distinctive glyphs like 7 suggest that this is indeed based on the Stencil typeface. Some letterforms were modified, though — Stencil’s G doesn’t have a beard.

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