Näsby Slottspark is a residential property development located in Täby, a municipality situated north of Stockholm. The development is built around a 17th-century castle and its gardens, and is made up of three distinct structural groupings, Södra Parken, Norra Parken and Strandängarna.
Each of these is characterised by a Scandinavian simplicity, lightness and truth to materials inside and out and by their surroundings, a landscape of natural grasses, hedgerows and parkland.
This mix of regional legacy, natural beauty and modern structure is expressed by the development’s visual identity, designed by Bedow, through logo design, type choice, illustration and photography online and in the material composition, finish and layout of brochures. […]
The line weight and forms of the symbol find a comfortable meeting point between a natural leafy environment and an articulation of the modern, while Gareth Hague’s Sabre, in its carved triangular serifs taking cues from the work of stonemasons, expresses something of a legacy and material craft. —BP&O
Alias Sabre is used for logotype and headline text, with by what could be Neuzeit S as a secondary typeface.