DesignThinkers is a conference put on each year by the RGD (Association of Registered Graphic Designers) in Canada. For the 2018 conference in Vancouver, Zulu Alpha Kilo put together a type-centered, no-nonsense identity tied to this year’s theme, “Speak the Truth.”
The cheeky identity features some real talk set in Roslindale, generally large, white-on-black, and centered. The name of the conference, as well as any supporting text, appear in Graphik. The truth game was extended beyond typography, including a promotional video featuring graphic designers taking a lie detector test. More can be found on the DesignThinkers blog.