The Festival Iberoamericano de Teatro de Bogotá is a biennial event and one of the most important cultural festivals in Latin America. After some years marked by difficulties, the FITB came to Siegenthaler & Co with the intention of renewing itself looking for a new, fresh language, aimed at a young audience.
We decided to use a simple and direct word as the communication axis for the 16th edition of the FITB: “¡Vuelve!” (“Coming back!”) It was our flag to celebrate the arrival in Bogota of one of the most important events on the continent.
We wanted to give much more strength to this word, so we chose a strong, bold and unexpected typography that looked imposing. In addition to this, the typography was going to be very characteristic due to the movement generated by its 2 weights, plus, the unpredictable factor of being able to use any of these weights depending on the piece, which was going to be the most important characteristic in the graphic system.
1 Comment on “16º FITB”