Ribite is a hamburger restaurant in Monterrey, Mexico, established more than seven years ago. They came to us in search of a brand change, including their logo and a design system that managed to convey their personality
The essence of Ribite since its inception has been geared between art and gastronomy. In collaboration with Tania Delgado, Mexican artist, we worked on this design thinking about the meaning of these two words. — “It’s a culinary and artistic experience”.
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The old logo used Snell Roundhand set reversed in a black hexagon. The new wordmark is custom drawn by Tania Delgado. The smaller lines are in Bourton.