Future Now USA uses Halyard Display by Darden Studio as the primary typeface. The bold, unpolished visual identity of the political initiative was designed by Creative Director-At-Large Mimi O Chun together with Eddie Opara and team at Pentagram.
To accentuate the immediacy of the concerns, the website is kept largely typographic, with black on white type. Boxed all-caps headings in Druk Super (Commercial Type) as well as accents in ultramarine provide hierarchy to the pages. Originally designed for larger type sizes, Halyard Display here is specified for smaller texts, too, including body copy, menus, and contact forms.
The project site America’s Goals follows the same design guidelines. The Report Card subpage additionally features Halyard Text, the subfamily that is fine-tuned for medium text sizes, ensuring better legibility of the dense information presented in the interactive map.